Thank you!

🍎🥂 Cheers to an incredible #CiderCanadaSummit2024! Just wrapped up two days of amazing sessions, and I can’t help but share my gratitude. A huge thank you to all the keynote speakers, panelists, and the 80plus participants. Your insights into navigating industry challenges, in-house and online sales strategies, HR, export, insurance, and the latest in cider trends were truly enlightening!

👏 To my fellow presenters, your engaging questions and discussions added so much value to every session. It was fantastic being part of such a vibrant community exchange. And how cool was learning about the impact of carbon changes and the latest alcohol sales stats? The roundtable discussions from our association leaders Janice Rudduck, Catherine St-Georges, Michelle McGrath, Emily Ritchie, and Scott Ramsey provided a comprehensive view of the state and future of our sector.

And thanks to Peter Mitchell for his amazing insights!

Copies of the recordings, transcribed, translated and summarized are being worked on and released shortly to everyone who registered.

Looking forward to more initiatives and, of course, growing with this amazing cider community. Let’s keep the conversations going and continue to foster a thriving cider culture in Canada.🍻
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Cider Canada Summit 2024: Participation Instructions

April 14th, 2024

FREE CIDER AND ALCOHOL CONFERENCE

Thanks to the newly launched Cider Canada / Cidre Canada’s Community Cider Summit and the members who have paid their 2024 membership dues, we are thrilled to announce free access to all members, as well as all peoples and organizations who are part of an association in our industry (Yes, Everyone)! 

The conference will also be available for simultaneous translation to French via text!

Cider Canada / Cidre Canada is thrilled to host its first Canadian Cider Summit, happening online via Zoom April 16+17th (Noon-4:30pm Eastern) 2024

Sessions Bio

Keynote 1 – Navigating Change in Difficult Times

Cider producers from across the country recount challenges they have faced in the sector, and speak about overcoming them to create successful businesses.  Hosted by Tas, aka @girlwithaciderreview 

Keynote 2 – Peter Mitchell

The legendary cider producer and instructor Peter Mitchell is retiring from teaching through CINA this fall.  We sit down with a chat about how the sector has changed, what he would suggest cider producers focus on, the future of cider production and much more. Presented by CINA’s Bridghid. 

In-house and Online Sales

Thinking of opening a taproom?  Or looking to increase sales through your online retail store?  This session provides you with insight into just that. 

Ask an Expert (HR, Export, Insurance)

This dynamic panel discussion brings together a diverse group of experts to delve into the intricacies of Human Resources (HR) & Systems, Export, and Insurance. Aimed at professionals seeking to enhance their understanding and strategies in these crucial business areas, this session will provide a platform for interactive learning and expert guidance.  Come with your questions, or email them to info@cidercanada.ca in advance.

Prudhomme and Tasting/Toast

Finish day one with a pint or a cocktail.  Bevfluence shares a few cider cocktails.  Have a cider ready to toast at the end of day one and learn more about the new Prud’homme Cider Level 1 to help with training your staff, bartenders and cider enthusiasts across Canada. 

Governance/State of Sector

The “Cider Sector Leaders’ Roundtable” features a panel of industry leaders. This guided discussion will cover pivotal topics shaping the cider industry’s future such from their perspectives.  Topics could include the future of the sector, trends, opportunities and possible threats to the sector, and what each association is doing about it. This session promises to offer valuable insights from the leaders at the forefront of the cider industry.

Moderator:  Barry Rooke Executive Director (Cider Canada / Cidre Canada)
Participants: Janice Rudduck (Ontario Craft Cider Association)
Catherine St-Georges (Cidre du Quebec)
Michelle McGrath (American Cider Association)
Emily Ritchie (NW Cider Association)
Scott Ramsey (NY Cider Association)

Trends & Marketing

This session offers a captivating exploration into the emerging trends and future directions within the cider industry, particularly from a marketing perspective. Have a chance to ask questions to our panelists as well. 

Training Do’s and Don’ts

Training and developing business plans are incredibly important to the success of a cider business.  This session talks about some of the things you might want to think about when opening, operating or growing a cidery.

Sector Numbers

NelsonIQ offers an insight into the Canadian Cider and Alcohol market that you have never seen before.

Closing Remarks

A quick thank you and goodbye, including our “door prizes” draw and an opportunity to provide some instant feedback. 

Schedule

Day 1 – Tuesday April 16th, Eastern Daylight Time Zone

• 12-12:50: Keynote Navigating Change in Difficult Times With Host Tas (@GirlWithACiderReview) Tariq (Revel Cider, Guelph ON), Lindsay (Pommies Cider, Caledon, ON), Lindsey (Shuswap Cider, BC), Emile (Les somnambule, St-Henri, QC)
• 1-1:50: In-house and Online Sales by Taproom Success & Commerce7
• 2-2:50: Ask an Expert (HR, Export, Insurance) by Axis, E-bury, EIO, Univerus Health & Safety
• 3-3:50: Canadian Cider Sector Numbers by NelsonIQ
• 4-4:30: Prud’homme and Tasting/Toast by Roger Mitteg with Justin from BevFluence

Day 2 – Wednesday April 17th, Eastern Daylight Time Zone

• 12-12:50: Keynote Peter Mitchell by Peter Mitchell, Brighid O’Keane (CINA)
• 1-1:50: Governance/State of Sector by Moderator: Barry Rooke Executive Director (Cider Canada / Cidre Canada), Participants: Janice Rudduck (Ontario Craft Cider Association), Catherine St-Georges (Cidre du Quebec), Michelle McGrath (American Cider Association), Emily Ritchie (NW Cider Association), Scott Ramsey (NY Cider Association)
• 2-2:50: Trends & Marketing by Juicing Systems, Print by Innovation, BioEnterprise
• 3-3:50: Training Do’s and Don’ts by DataGivesBack, Lean Excellence Alexandra Venum Consulting
• 4-4:30: 2024 Carbon Reporting Beverage by CarbonOne
• 4:30: Closing Remarks by Barry Rooke (Cider Canada / Cidre Canada) and Prizes