During the education session at Cider Salon Canada in London Ontario, March 30th 2026, a guest marketing consultant/winemaker shared ideas around branding and language to help drive sales. The presentation proposed some new language, categories and lexicon to use to help drive both education and sales. There was clear interest from the group in exploring this further in a Canadian cider context.
I am coordinating the next steps, under what I am calling The Language of Canadian Cider Project.
I am putting out a call for members (and non-members) to participate in this work. This will be an open and collaborative process with the goal of completion in 6 to 9 months. All are welcome, please share. There will be opportunities to participate in the process if you are not part of the working group.
This work has the potential to directly support:
- Canadian Cider Quality Assurance (CQA)
- Prud’homme Level 1 cider education
- Canadian Cider Awards
- Broader marketing and export positioning
If you’re interested in participating, please sign up by April 24th by completing this form.
Following that, we will schedule a first meeting and propose a draft process for how the work will move forward, including key outputs and timelines.
Please feel free to share this with others in your organization who may be interested.
Cheers,
Barry Rooke,
Cider Canada / Cidre Canada
Executive Director